Our stores are located in two of South Africa’s premium shopping centres: Sandton City, Menlyn Park and Eastgate Shopping Centre. In September 2014, Hydraulics opened it’s first outlet store in Newtown Junction, Johannesburg.
The Hydraulics concept store distinguishes itself in offering prominent international denim related brands and accessories, which are of the highest quality and needless to say, very stylish.
The diversity of the brands we stock, offers our customers a wide variety of products, each with its own particular look and intricacies. As these brands are imported by ourselves, the products we stock are very exclusive. This is what also makes the Hydraulics concept very unique to our competitors.
Along with the wide variety of brands we stock, we also offer ourselves in providing our customers with a very personalised and dynamic shopping experience, with a great influence being placed on customer service and care and therefore creating long lasting relationships with our clients. The harder we work to create and maintain these relationships, the more we have a competitive edge over our opposition.
The concept of Hydraulics allows a lot of business flexibility. While keeping a theme within the context of a casual clothing store, focussing on superior denim based products, Hydraulics gives itself room for error. Never will Hydraulics need to rely on just one individual brand. Being a multi- label store gives Hydraulics an alternate edge as apposed to a flagship, single branded store.
The ability to be able to change brands; offers the company a large sphere of versatility. Hydraulics allows the Bolus Group, as a whole, to find lines that suit the company and open possible expansion points for the future .
Hydraulics acts as a connecting key for both Replay and Next Generation . The Replay brand, as well as other brands distributed by Next Generation, are kept in the Hydraulics stores; allowing our cliental to grow and trust our services through-out the company. The strength of our brands kept at Hydraulics also help to form the actual identity of Hydraulics as an entity.
The Edge that Hydraulics has over it’s competitors is the versatility in it’s brands. Not only is the company offering a multiple selection of imported goods but also offering a unique styling combination within these brands.
With these ethics and our innovative attitude, Hydraulics aims to gain every sector of the casual clothing market, being able to provide for a customer in whatever clothing demand necessary. Providing premium designs with the ideal to educate the individual on international, street fashion.
After being in the industry for so long, we realise that trends are ever-changing along with the market mix. We like to see Hydraulics as our on-going knowledge base, remembering that we are also students of fashion.