The ‘Hydraulics concept store’ originated in 1993 and today boasts eight multi-label stores in South Africa.

The Hydraulics brand holds stores in Menlyn Park Shopping Centre, Eastgate shopping mall, Gateway Theatre of shopping, Mall of Africa, V&A Waterfront Mall and 2 stores in Sandton City that are each unique concepts; Hydraulics WEARETHEFUTURE; which is a luxury streetwear project and Hydraulics AVANTGARDE which is a pure Luxury Concept. New to the Hydraulics family are our Hydraulics Femme stores, a space for ladies only luxury brands with a feminine and luxurious feel. 

The Hydraulics concept store distinguishes itself in offering prominent, luxury, international brands of the highest quality and distinct aesthetic. We thrive ourselves in fine details, product buying, placement and merchandising.

The diversity of the brands we stock offers our customer a wide variety of products, each with their own particular look and intricacies. As these brands are imported by ourselves, the products we stock are very exclusive if not 100% exclusive to us in the country. We consider ourselves pioneers by being the first to bring selected product into South Africa. This is what makes the Hydraulics concept very unique in comparison to our competitors.

Along with the wide variety of brands we stock; we also offer ourselves, in providing our customers with a very personalised and dynamic shopping experience. A great emphasis is placed on customer service and care with the end goal of creating long lasting relationships with our clients.

With these ethics and our innovative attitude, Hydraulics aims to gain every sector of the casual clothing market, being able to provide for a customer in whatever clothing demand necessary. Providing premium designs with the ideal to educate the individual on international, street fashion.

After being in the industry for so long, we realise that trends are ever-changing along with the market mix. We like to see Hydraulics as our on-going knowledge base, remembering that we are also students of fashion.